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Getting a mortgage can be a miserable experience.

So to improve things, we built The Effortless Mortgage™

to overcome the 5 Drivers of Mortgage Misery.

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THE 5 DRIVERS OF MORTGAGE MISERY

THE EFFORTLESS MORTGAGE™

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USED CAR SALESMAN

Borrowers are misled and over-promised.

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MORTGAGES LIKE IT'S 1999

Borrowers want to be able to do things themselves but often can’t.

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ROBO-HELP

When things go wrong, borrowers get lost in the ‘system’ and can’t get the answers they need.

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STUCK-IN-THE-MUD

Impersonal company ‘rules’ and ‘policies’ that don’t make sense and create twilight zones for borrowers when their loan gets stuck.

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THE MORTGAGE MARATHON

And, most important – getting a mortgage just feels like a big hassle that requires a bunch of effort.

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THE PRINCETON PROMISE

If our borrower is unhappy for any reason, they can elect to get $1,000 at closing. No strings attached.

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SNAPAPP

Digital Mortgage and

Automated Borrower Process.

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EFFORTLESS INTERACTIONS

Our team is equipped with the appropriate judgment, skills and authority to directly solve any situation.

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EFFORTLESS ESCALATIONS

We provide push-button

access for borrowers

to easily escalate issues

for a quick resolution.

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THE MORTGAGE MACHINE

People + Process + Technology to give our borrowers what they want, when they want – with less effort.

We deliver The Effortless Mortgage™ and back it up with The Princeton Promise: if our customer is unhappy for any reason, they can get $1,000 at closing. No strings attached.

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DON'T JUST TAKE OUR WORD FOR IT

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